Yeah, it's that time of year again when Indie film teams across the country start submitting their projects into film festivals across the internet. Many of those teams are filled with the overwhelming urge to get an awards laurel stamped on their indie movie poster as "evidence" that something they filmed was produced with "professional prowess." Chins are often held higher with every new laurel that is set on their poster, like an award pendant that is proudly pinned on the chest of a soldier in front of his unit, because he was the guy who went out of his way to do the job, who did his job without complaint and left his family for months while he was on deployment. But is simply receiving a laurel for an "official selection" really something to brag about? Do these awards actually help an indie film reach the next level of success?...No, not really.
Seriously, getting selected just means that someone paid for the admission fee and the check cleared, the indie film submitted by a team hasn't been reviewed at any point of the acceptance procedure. It's not like there's a group of judges that watches each submission and says, "Oh yeah, this one HAS to be in our festival!" - But I am sure that there are films on the submission line that ARE expected to raise eyebrows if the right name is listed in the credits. For now, for anyone to brag about their film "being selected" for this or that festival is like someone getting an award laurel for filling out an application for a 5K run that won't start for another month. Remember, "selection" films are not reviewed for required film format, legal paperwork, legitimate film making experience...nothing. As a matter of fact, a large quantity of films aren’t even previewed by judges.
Furthermore, members who pay for their film being submitted to a festival, must also pay extra fees for "nominations" in their own application. That's right, studio teams have to pay cash and submit for their own nominations! Positions that are paid for consist of various genres film categories for Best Actor, Best Actress, Best Producer, Best Director, etc, etc, etc. And again, judges for these festivals don't recognize "instant performances" in every indie film that was entered or selected and giving them awards for their performances. Plus there's no reassurance that all of the films submitted into a film festival are even previewed by final judges at all. I've known all about these "festival follies" for many years; and a solid reason why I never entered into film festivals since I began working on my own indie film productions.
It's a known fact that meta-data has proven the members of how an indie film team love to watch their own films over-and-over again, trying to help build the numbers of the viewing counter on their YouTube account. These issues were investigated on in the Quantum Storm .357 E-Magazine [QSE .357] Issue 5, a few issues back, where we proved in a studio video investigation on how to check someones meta-data on YouTube, Facebook, Instagram, and any other online platform, to see what the real outside viewers numbers were to a film teams "successful" trailer or full feature film. When internal numbers are removed from the equation of viewers, industry professionals will know what the real numbers of views are; and trust me, they do look at all of the meta-data they can on any project submitted to them.
What I honestly like to see are the amateur first time leading indie actors who also enjoy the ride of tasting success through the fruits of their limited experienced performances; most of whom have never really worked on a real production or were never educated on set through experienced directors or assistant directors. Most of these people will never see the light of day as a lead or supporting role on a film project that is a step up from the film they just finished. Most are complete no-bodies who are given roles and promises of "riches to come" when they "ring that bell" of success. And unfortunately, where there is one; there is also a slew of other cast and crew members who are on that ride of just hoping that the film was "selected" by the film festival in question.
I like watching indie movie trailers. Seriously, I enjoying watching them as much as I liked being a child and walking though the toy aisle of a grocery story, looking at all of those hollow plastic cars and airplanes, saying to myself then, "Why would anyone want to buy that crap?" - Amateur indie film trailers are the same. They often boast of "film producers" you've never known [or truly want to know], credits are displayed on top of actors performing their parts, the sound is bad, the nauseating music selection is as horrific and reoccurring as the swishing sound of the ocean being replayed over and over and over. Plus I like the fact that right away, even an unbiased outsider will tell you that someone in that film production never made a film trailer in their life...but it looked like certain people in their group HAD to be presented in it; you know, people that you've never seen before in any film what-so-ever, except in their own film community.
And even IF the film wins an award or two, what is the next step for the amateur film makers? Do they post another link on their Facebook page to show the film to the outside "millions of local fans" who are dying to see their film? Has their number one "film producer" ensured that he's paid the yearly subscription to his website to post the film and bring in that lucrative meta-data to provide to future distributors the large numbers of future fans who are wanting to see the film in question? - Something that we introduced on the QSE .357 [Issue 4] is that amateur indie film producers and directors who have no knowledge of what meta-data is or where to get it and are just people who are winging their indie film productions along. But you can bet your ass that after seeing this blog, they'll google it and be the "purveyors of knowledge" the next time you ask them, because they'll have read this blog entry too.
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Editorial by D. R. Quintana-Lujan
Editor in Chief
